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The Press Release for Non Profits & Charities

The term PRESS RELEASE NON PROFITS gets searched frequently every month, and because writing press releases is a common side hustle for College and University students, we decided to write about this interesting topic.

There are some great unbiased articles on how to write a non-profit press release, like the one published by Georgetown University’s Berkley Center. These solid articles exist because it makes sense for a non-profit to do regular press releases.

Again, the common search PRESS RELEASE NON PROFITS (and variations) is a giveaway that, while they know what they do, Executive Directors of charities don’t know what the benefits of presses release are. And they certainly do not know how to use them effectively.

That is what this article is about. 

For fun, and to reveal more, I asked ChatGPT to write a post on PRESS RELEASE NON PROFITS and what follows (below the infographic) in italics was written by AI:

This infographic shows the benefits of a Press Release for a Non Profit

Press Release for the Non Profit: How Charities Can Harness the Benefits


In today’s fast-paced digital world, nonprofits face significant challenges in gaining visibility and attracting support for their causes. With limited resources and intense competition, it’s crucial for nonprofit organizations to explore various avenues to promote their mission and impact. One highly effective and often overlooked tool in their arsenal is the press release. In this blog post, we will explore how nonprofits can harness the power of press releases to their advantage and reap the benefits of increased awareness, credibility, and support.

  1. Amplifying Awareness

Press releases serve as a valuable tool for nonprofits to reach a broader audience and raise awareness about their mission, programs, and accomplishments. By crafting a compelling press release, nonprofits can effectively communicate their message to journalists, bloggers, and media outlets, increasing the chances of securing media coverage. This coverage provides an opportunity for nonprofits to reach a wider audience, generate public interest, and establish themselves as a credible authority in their field.

  1. Enhancing Credibility

A well-crafted press release can significantly enhance the credibility of a nonprofit organization. When covered by reputable media outlets, nonprofits gain third-party validation, which lends legitimacy to their work and increases trust among potential supporters, donors, and partners. A press release highlighting milestones, achievements, or innovative programs can showcase the organization’s impact and attract attention from individuals and organizations looking to align themselves with a reputable cause.

  1. Cultivating Relationships

Press releases are not only an avenue for nonprofits to communicate with the media but also an opportunity to cultivate relationships with journalists and influencers. By consistently sharing newsworthy stories, updates, and initiatives through press releases, nonprofits can build rapport with journalists who cover related topics. Establishing these connections can lead to recurring media coverage, guest blogging opportunities, and invitations to industry events, ultimately amplifying the organization’s reach and influence.

  1. Attracting Funding and Support

Nonprofits heavily rely on donations and support from individuals, corporations, and grant-making organizations. A well-executed press release can help attract the attention of potential funders and supporters. By highlighting the organization’s impact, innovative approaches, and successful outcomes, nonprofits can make a compelling case for financial support. Press releases announcing fundraising campaigns, events, or partnerships can also generate buzz and motivate individuals to contribute to the cause.

  1. Increasing Volunteer Engagement

Volunteers play a vital role in the success of many nonprofit organizations. Press releases can be an effective means of attracting dedicated volunteers. By showcasing the organization’s impactful work and volunteer opportunities, nonprofits can inspire individuals to get involved. Additionally, press releases announcing volunteer-driven initiatives, success stories, or volunteer recognition can help foster a sense of community and attract new volunteers eager to contribute their time and skills.


Press releases are a powerful tool for nonprofits to gain visibility, enhance credibility, cultivate relationships, attract funding, and engage volunteers. By leveraging this traditional communication method and adapting it to the digital age, nonprofits can effectively share their stories, achievements, and impact with a broader audience. By consistently crafting compelling and newsworthy press releases, nonprofits can position themselves as influential advocates for their cause, inspiring support, collaboration, and lasting change.

So, nonprofit organizations, embrace the power of press releases, and let your voice be heard, your impact be seen, and your cause be championed by the world.

Remember, with a well-crafted press release, the possibilities are endless!

Of course, as is always the case, AI writing tools do not know what world-leading professionals do. And the reason why is AI learning comes from compiling all the information online, which is often out of date and sometimes wrong.

Back in the day, we had a saying about computers, “garbage in, garbage out.” And that is why the world’s leading topic experts can’t rely on AI to complete an article for them.

Here is what AI could not tell you (because it doesn’t know better) about Press Release Non Profit:

How Non-Profits can take advantage of press releases

We drop a press release at Side Hustle Professionals and then send it to other media locations. Why? To generate interviews and guest speaking opportunities.

In the case of a Non Profit, local radio and TV stations are always looking for a feel-good story. If that well-crafted press release contained a great heartwarming story and was sent to the local TV and Radio Stations, the Executive Director could find themselves on a show.

Of course, the goal of being on the show is to tell that feel-good story first, then slip in details of how people can donate.

This vector image shows the icon of a press release with a megaphone that represents making an announcement

Side Hustle Help for your Press Release

Executive Directors are always pressed for time. It might be a max-out just getting a press release the way they want it. Now I am telling them this press release needs to be sent to local TV, Radio and Newspapers, plus the local blogs in their area.

How are they going to do that?

Enter the Side Hustle Professional, who can provide the following:

1.  Write the Press Release Rough Draft

2.  Compile contact information into a list that can be used to send out the press release (with a media kit) to the individuals who book speakers on TV, Radio and those who write articles for newspapers and local blogs. This list can be used again and again but needs to be checked occasionally for accuracy.

3.  Sending out the press release to the list in #2. And interacting with the media contact to set a time for the Executive Director to talk to media contacts and arrange to speak or provide quotes for an article.

The Non-Profit, the press release and SEO

Whenever a press release is dropped, the NON Profit (or for-profit) must post it on their own website too, and use various SEO skills to help increase the website rank and rank the page with the press release.

Ranking web pages generate donations!

Why not rank the content that was in the press release? For that matter, why not rank all content?

Do not DIY your Press Release!

Whether you are a Non Profit or a For Profit, it is best that you do not write your own press releases. A specific style is required for them, and if they are crafted correctly, they can get you both speaking gigs and free press.

Since Press Release Distribution costs money, why would you spend a fraction of that fee to have it done right? 

Side Hustle Professionals has a host of people who work from home doing g press releases and side hustles. And they are not expensive. So, why not outsource this?

If you want to get us to stick handle the distribution and writing, complete the form at the bottom of this page; A Press Release can be an Unfair Advantage in the marketplace.

Press Release – Recap on PRESS RELEASE NON PROFITS

If you have a list of donors, your press release should be sent to them. You never know when a donor will get excited about an event or initiative and offer to sponsor it.

Use your press releases as content on the site. When they rank locally, you will pick up donors.

Get help from people who know what they are doing in direct marketing, SEO and writing. It does not cost much more than the distribution fee and can dramatically increase the return (benefit).

Lastly, plan to do a press release whenever you have anything to announce. It provides content for your site, which would be a good enough reason alone, but the potential upside from press releases is huge for Non-Profits.

Remember, those who do various tasks as side hustles cost less than an agency, which is what we can turn you onto.

If we can help you here at Side Hustle Professionals, please complete the form at the bottom of this page about how press releases are an unfair advantage.

3 Responses

  1. Awesome article to say the least. Using press releases to generate interviews and guest speaking opportunities, would definitely be the way to go when you’re looking to getting massive amounts of people looking at your business and what you have to offer, and seems perhaps as effective if not more so than social media channels like fb, insta etc. Press releases worth looking into.

    1. Thank you Lewis.

      You would need to have a social media post go viral to get the same return as even one guest speaking opportunity. And though a Press Release should not replace social media posts, in addition to the content you put out, they are a huge lift in the number of eyeballs that see your content.

      Content (podcast episodes or YouTube Videos must also be embedded on your site, plus the site can have articles/blog posts), social media and press releases is the combo that wins.

  2. Your right double duo tools Press release plus social media platform I would think do the job meaning REALLY expand reach. Is anyone out there doing this??

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